Here in South Florida, we live in one of the most diverse, multicultural and international areas of the United States. All you have to do is drive through various neighborhoods and areas to see the flags of many other nations flying, or walk down the street in a popular area to hear a wide variety of languages spoken. Our airports connect to almost every nation in the world and people from all reaches of the globe can feel comfortable and welcome here.
With all of these factors in play, it only makes sense that international buyers would want to purchase their own chunk of South Florida paradise. If you’re a seller, you need to know where can they be found, what are they looking for, and how can you market to them.
Where can international buyers be found?It all depends on your area – location, location, location – as to what will appeal to international buyers. If you’re near an enclave of people from a certain nation or area, such as Brazil, Colombia or Canada, it makes sense to focus your marketing efforts with those countries/provinces. If there are lots of people in your neighborhood who speak French, or creature comforts such as a Peruvian restaurant or a Japanese market, focus in on what would make a potential buyer feel at home in your space.
What are they looking for, and how do you market to them?Like any buyer, international buyers come with their own specific sets of needs and wants in their home purchase. They may have more or less items on their list depending on what they plan to do with the property, whether it’s as a primary residence, a vacation home or a rental property. More and more international buyers are seeking sustainability. One new website, Propy.com, provides helpful guides for buyers seeking various aspects of sustainability in their home purchases. Propy also caters to and provides sellers with access to international buyers from many nations. The site also provides ratings on public transit and education.
Websites such as Propy, as well as savvy Realtors who know their cities and neighborhoods well, can help you navigate marketing your home to international buyers. It’s always smart to do your research – your dream buyer – and purchase price – might be in another country! Call my team today to get started.